While some other auto makers have struggled during these economically challenging times, the Maranello-based Ferrari group has achieved a new record in revenue and number of vehicles sold!
This was achieved by significant expansion in the US, China, Germany and the UK. Income from sales reached US$2.96 billion (or €2.251 billion), which represents a rise of some 17.3% above 2010 figures. This makes 2011 the first year in which Ferrari has succeeded in breaking through the €2 billion barrier with its revenues, an important moment in the company’s continuing development.
Facts & Figures
Just as significant as this total revenue figure is Ferrari’s impressive 14.1% rate of return on its sales, i.e. its net profit/sales revenue, which placed it in the top rank of auto makers. The net profit for 2011 came in at about US$275 million (€209 million), a rise on 2011 figures.
Across all markets in 2011, Ferrari shifted a total of some 7195 of its superb sports autos, with an all-time high of 1958 models in the USA. While Uncle Sam still remains Ferrari’s biggest customer, the emerging Chinese market is now growing very fast with a 777 sales figure representing a 63% increase over sales in 2010.
European Ferrari Sales
Back in economically depressed Europe, sales in the relatively affluent German market rose by 14.6% on the back of selling 705 models. At least there, you can make use of the Ferrari’s impressive performance on the country’s unrestricted autobahns, but even in the less wealthy UK, with its heavily congested and speed-restricted road network, sales of 574 Ferraris represented a rise of 23%.
Online Ferrari Sales
In this digital age, you can buy almost anything on the internet and this includes Ferraris. The company’s online store reflected the success of its showrooms with a marked increase of 25% in its 2011 sales.
The website supporting this activity also saw a 30% increase in usage, reflecting Ferrari’s high profile in the modern world. This interest was demonstrated at Ferrari’s Museum in its home town of Maranello, Italy, with a record figure of 240,000 people visiting the facility, 60% of them being non-Italians.
For the future, keep an eye out for Ferrari’s replacement of the 599 model to be showcased at the prestigious Geneva Auto Show next month. According to Ferrari’s chairman Luca di Montezemolo, this supercar can provide ‘extreme performance’ due to its ‘unprecedented power output’ from its 12-cylinder powerhouse.